#branding 

 

The logo for « Ville Art Ville » features a moving triangle, symbolizing the creative momentum and constant artistic dynamism of the gallery. The three rectangular parts come together to form this triangle in perpetual motion, representing VAV’s ongoing progression in its commitment to contemporary urban art.

This shape reflects the energy of current projects, continuous creative renewal, and the desire to remain agile in a constantly evolving artistic landscape. The triangle also embodies the trilogy of the gallery’s core focuses: exhibitions, mural projects, and frescoes, illustrating unity within artistic diversity. Additionally, the triangular shapes of each letter in the VAV acronym are subtly present.

The triangle’s form, reminiscent of a folding ruler, further conveys the dynamism and flexibility essential to emerging artistic endeavors. Its sharply defined angles represent precision and attention to detail, qualities that are central to VAV’s artistic vision.